We talked about some interesting things, for example about how it seems that 20 years ago, advertising agencies were the thought leaders - palaces of innovation and creativity and way ahead of clients. But today the opposite is almost true. We're operating in structures built in the 1960's that have hardly altered at all. Martin suggested that the growth of big agency networks had put lawyers and accounts in charge of creative organisations - to the detriment of innovative and no-risk thinking.
I got the sense from him that the networked / open-source business he's creating in The Law Firm (with Andy Law) will be far more fluid and less compartmentalised than traditional creative agencies. The whole model is based on passing work across a nodal network and then taking in ideas in the same way. It means you can harness lots of small specialists under one umbrella - a kind of Creative Co-operative. Each node benefits from any business they put put to the other nodes. And each node gains by being part of wide-ranging network. It's a great idea.
We also talked a lot about the future uses of IPTV. The idea that IPTV channels will combine the best of programming, advertising, funded content and even merchandising - and bring them to niche audiences as specialist interest channels. He mentioned an ethical channel that were doing exactly that - and refusing advertising space to any non-ethical brands!
1 comment:
He's a lovely man, despite his sense of humor!
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