Another great idea from Crispin Porter Bogusky. The premise: buy a Volkswagen and we'll give you a guitar (which, just by the way) you can plug into the cars' stereos.
I love the sheer off-the-wallness of the idea. Its entertaining to watch. And it's not just for guitar freaks, it gives the brand some interesting associations of rock, rebellion, jamming and humour.
Oh and check out the ads on Youtube.
Top banana.
No comments:
Post a Comment