Read a great article today that argued that Paris Hilton isn't so much a modern celebrity as a marketing platform like youtube.The point is that although every song or book she produces totally dies, her omnipresence in popular culture provides her with an inestimable market value. She constantly links to other brands (desingers, restaurants, night clubs, other celebrities) and they constantly link to her.
Guess its true of Posh and Becks too in a way. Though it saddens me to see their level of linkage dropping off, as their popularity wanes.
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